The billboard project is the idea and concept developed by the Danish visual artist Hanne Lise Thomsen. The project is launched in collaboration with curator Lise Grüner Bertelsen and graphic designer Jeanne Betak. The current website was launched on September 18, 2020 and was developed by Ida Elisabeth Jensen.
Hanne Lise Thomsen (b.1951) was educated at The Royal Danish Academy of Art, Schools of Visual Arts, Copenhagen (1973–77), and School of Media Arts (1983–85). Her work as a visual artist focuses on dialogue with the surrounding society, using urban spaces as widely accessible platforms for site-specific temporary projects that address both social and political issues. Over recent decades her long-standing commitment to large-scale photography projects in public space has earned her numerous honorary art awards and public commissions.